Black Friday is the ultimate moment for businesses to shine — and with just days (or even hours) to launch high-impact campaigns, speed and creativity are key. AI-powered video and content tools can be a game-changer, helping marketers, small business owners, and creative teams generate compelling ad assets in a fraction of the time. Below are six of the best AI tools that let you produce high-converting Black Friday ads quickly and efficiently — starting with Invideo, then four other top platforms to round out your toolkit.
1. Invideo — Powerful & Fast AI Video Production
Invideo is a standout AI video platform well-suited for crafting polished promotional content — especially in the run-up to big retail events like Black Friday. Its intuitive prompt-based editor and template library make it easy to produce black friday sales ads that feel premium without requiring a big production budget. Whether you’re building short social ads or longer product showcase videos, invideo’s AI helps you generate scenes, select stock footage, and bake in voiceovers (in 50+ languages) in minutes.
Beyond video generation, invideo offers powerful editing via natural language: you can type commands like “remove that scene,” “add a countdown,” or “change voice to British accent,” and the AI adapts accordingly. This flexibility speeds up iterations massively — a big plus when you’re testing multiple headline or imagery variants for Black Friday.
In the second phase of your campaign, invideo supports mobile workflows too. The platform offers a free ai video generator app that maintains most of the studio’s capabilities — allowing you to produce or tweak ad creatives on the go. This is especially valuable when you need last-minute edits or want to push out fresh, vertical ads right from your phone.
Invideo has also launched newer AI features — like AI Twins, where you can create avatars from your video or YouTube links, and AI UGC (user-generated content) ads, which mimic testimonial-style videos using realistic avatars. Moreover, invideo recently formed a strategic partnership with Google Cloud to enhance its generative capabilities, making large-scale, prompt-based video creation faster and more powerful. These updates mean that for time-sensitive Black Friday campaigns, you’re backed by a future-ready AI infrastructure.
2. Canva — Design + AI Video Combo
Canva is no longer just for static graphics: it now features a robust AI-powered video generator that can turn text prompts into short, high-quality video clips. For Black Friday, Canva lets you create clean, professional-style trailers, product spotlight animations, or countdowns using its library of stock graphics, animations, and music. The drag-and-drop interface helps marketers deploy visually consistent ads for social media, email, and web — all while saving time.
With Canva’s Brand Kit and content planner, you can maintain consistent visuals across your Black Friday campaign. You can build multiple ad sizes (stories, reels, feeds) from the same workspace, facilitating rapid variation testing. And because it’s integrated into a design-first platform, non-video specialists on your team can easily contribute.
3. Synthesia — AI-Powered Presenter Videos
Synthesia is ideal for adding a human touch to your Black Friday ads without needing a recording studio. Using AI avatars and realistic voiceovers, you can generate presenter-style videos in multiple languages. For example, you might create a 30-second explainer video featuring a virtual spokesperson announcing Flash Sale deals or limited-time offers. This is particularly effective for e-commerce brands that want to explain complex promotions, highlight product bundles, or even deliver product recommendations via a trustworthy face (even if it’s virtual).
Because Synthesia scales so well, you can personalize these videos for different customer segments: regional languages, different styles of messaging (education vs. hype), or even tailored scripts that match your top-performing social creatives. That ability to produce localized, scalable video content makes Synthesia a powerful asset for high-volume Black Friday traffic.
4. Pictory — Repurposing Copy into Video Quickly
If your Black Friday campaign already has written content — like blog posts, email copy, product descriptions, or promotional newsletters — Pictory can transform that text into polished video ads. Its AI reads your input, automatically generates scenes, picks relevant visuals, and even adds voiceovers and captions. This is especially useful for repurposing content at speed, turning long-form promotional ideas into punchy, social-friendly clips.
With Pictory, you can produce multiple video snippets from the same copy, tailor them to different formats (square, vertical, horizontal), and maintain brand consistency. For instance, you could convert a “Top 10 Black Friday Deals” email into several 10-second video tiles — perfect for Instagram Stories or TikTok ads. The auto-captioning feature ensures your promos are accessible and optimized for muted-viewer environments.
5. Descript — Clean, Fast, and Full-Control Editing
Descript reimagines video editing through a document-like interface: you edit the transcript, and the video edits reflect those changes. For Black Friday, this means you can quickly trim down explainer videos, tighten up voiceovers, and polish ad scripts without diving into a traditional timeline editor.
Descript also offers features like filler-word removal, overdubbing (cloning your voice), and seamless caption generation. If your campaign involves founder messages, customer testimonials, or narrated product rundowns, Descript makes it much faster to turn raw recordings into ad-ready media. And because it’s so flexible, you can repurpose a single video for multiple ad formats—saving valuable time in the chaotic rush of a major sale period.
6. Lumen5 — Story-Driven Content at Scale
Lumen5 is another AI video tool that turns text into narrative video, optimized for marketing content. The platform uses AI to match your script or blog content with relevant stock visuals, transitions, and music to produce brand-safe, shareable videos. For Black Friday, Lumen5 can help craft lifestyle-style ad videos (think “How to pick the right deal,” “Why buy now,” or “Best Black Friday picks”) that feel more like stories than promos — but still drive conversions.
Thanks to Lumen5’s automation, you can scale out many variations. For instance, generate multiple versions of your Black Friday messaging: one highlighting discounts, another focused on urgency, and yet another showcasing product reviews — then test which narrative resonates best. Team-friendly features also let you collaborate on scripts, branding, and publishing right from the Lumen5 dashboard.
How to Use These AI Tools Together for Maximum Impact
- Brainstorm & Strategy: Start with a simple doc that lists your Black Friday offers, value props, hook ideas, and target audiences.
- First Creative Batch with invideo: Use invideo to generate hero ads, countdowns, and UGC-style promos fast. Because of its prompt-based AI and template library, you can iterate quickly and produce content for multiple platforms.
- Design Variants in Canva: Take voiceovers, text hooks, or imagery from invideo work and re-create them in Canva to build consistent post graphics, stories, and video clips.
- Localize & Humanize with Synthesia: Use AI avatars to make engaging, multilingual spokesperson videos for high-value deals or product spotlights.
- Repurpose Copy with Pictory: Turn newsletters, email copy, or blog posts into snackable video content — ready for ads, social posts, or even blog-embedded promos.
- Polish & Edit in Descript: Record founder messages, customer stories, or walkthrough videos, then clean them up with Descript’s transcript-based editing and automatic dubbing.
- Scale Stories with Lumen5: Use Lumen5 to produce narrative-style ad videos around product bundles, shopping guides or Black Friday strategies — perfect for organic reach or retargeting.
Final Tips for AI-Powered Black Friday Ads
- Run A/B tests aggressively: Use AI to generate different versions of your creative (headlines, visuals, length) and test which works best on each platform.
- Prioritize mobile formats: Many Black Friday shoppers browse on their phones — make sure to export vertical videos and story-size creatives.
- Use strong hooks early: Leverage AI tools to create the first 3–5 seconds that clearly state the deal (“70% off,” “Limited stock,” “Ends midnight”) and use countdown timers or urgency.
- Add captions & voiceovers: Many viewers watch silently; the AI tools above make captioning and voiceovers automatic, boosting reach and engagement.
- Stay brand consistent: Use brand kits (logos, fonts, colour palettes) across invideo, Canva, and Lumen5 so your ads feel cohesive even if produced by different tools.
Conclusion
When time is tight and stakes are high — like during Black Friday season — AI tools are your secret weapon. With platforms like invideo enabling rapid, prompt-based video production, and complementary tools like Canva, Synthesia, Pictory, Descript, and Lumen5 helping you scale, localize, and polish your messaging, you can craft a full suite of high-quality Black Friday ads in hours, not days. Use this toolkit to save time, test aggressively, and make sure your Black Friday campaign stands out — without burning out your team.